Swiffer
WetJet
DETAILS
Role: Design
Photo and Video Credit: Proctor and Gamble
In store placement in all major retailers
DISCIPLINES
Concept Generation
CAD modeling - Solidworks
Keyshot Rendering
User testing
Prototyping
Presentation
Project Overview
CHALLENGE
Design the next generation WetJet device while considering price reduction, brand equity, build on existing features for a more efficient product.
INSIGHT
Understanding consumers tensions with the current Swiffer WetJet helped us Design a simpler eject mechanism, easier battery compartment, and a more integrated aesthetic.
SOLUTION
A cost reduced next generation WetJet device that had a premium look and better user case study.
