Project Overview

CHALLENGE

Febreze hasn’t updated their Noticeable plug in device for years and the brand language has changed with their other products. Design the next evolution of the Febreze Noticeable plug in. Understand brand equity and apply it to the new device. Add benefits that make Noticeable stand out in the market.

INSIGHT

Through market research consumers are confused on what refills to buy for their device at the store. Most if not all current big box plug ins are white plastic vertical devices, They stick out from the wall , controls are too small, and consumers are forgetting to change out the refills.

SOLUTION

Looking a variety of designs that change the overall format, placement of controls, end of life signals, while keeping the brand language in mind.