Project Overview

CHALLENGE

With the launch of the Flyer eBikes, it was a great opportunity to develop a line of kid bikes that match the VBL of the their older versions. Goal was to develop a unique frame with custom components to stand in a large sea of children bikes. I was also tasked to expand the aesthetic across three models (16”, 20” and 24” tire).

INSIGHT

Through a unique frame, custom components and CMF choices we were able to develop a line of unique kid bikes that were valued at a higher price point.

SOLUTION

Premium 16” Beginner Bike with Training Wheels

• Easy-to-use rear coaster brake for control

• Tool free removable training wheels

• Available in 5 fun colors

Premium 20” + 24” 7-Speed Aluminum Bike

• Designed with kid-specific geometry for easy handling, stability, and a comfortable riding position

• Shimano 7-speed gear shifter

• Built with premium components to deliver a smooth riding experience

• Available in 5 fun colors