Project Overview

CHALLENGE

Propose an opening price point foot to floor to Walmart to compete against licensed injection molded ride ons.

INSIGHT

To achieve a opening price point, we had to develop a simple product with minimal moving components. Testing with kids allowed us to create a foot to floor with fixed wheels, but the ride on needed light enough to pick up. The large cavity under the body allowed the product to be stacked during shipping

SOLUTION

A foot to floor ride on for Walmart with a great opening pricepoint. The My 1st Race Car is a classically designed ride-on that inspires active, imaginary play for beginner riders. The smooth glide wheels and ergonomic seat create an enjoyable riding experience. The easy grip steering wheel statys stationary to help young riders balance safely. The wheels are safe for indoor and outdoor use, so play can happen anywhere. This unixes product is available in two colors: red and pink.